End of OUGD203 Evaluation

YCN – Collaboration

This project was exceedingly inspiring in the way it taught me to continually test an idea. Arthur and I seemed to work really well together in boiling down the brief to what was truly asked and therefore constantly asking why we made specific visual decisions. I found it really interesting to do a brief based on a charity, which, I could be excited about and where you know it is not all for nothing. This really helped me pin point my passion for design for a cause and the importance for me to work within a sector where I can really care about the subject.It was vital for us to know as much as possible about faritrade so that we could therefore continue to create something which inspired passion within supporters. The task of creating a 3 minute video seemed close to impossible but we felt it was going to be a good challenge to accept and one which now I feel I learnt a lot with.

Not only was I able to learn new skills within stop motion animation but the importance of the process to eventually get to screen. The simplifying of an idea, which, in essence, could be seen by anyone and so had to be understood by everybody.

Once again my downfall may have been recording what we had done, due to the constant re-evaluation of the brief it would be often that I forgot to write down exactly what we had spoken about and so the change in direction may not be recorded as needed.

The final resolution was strong in my own opinion it had a strong concept and it is a good visual experience. Of course there are always things to change. Possibly the music to something less repetitive or possibly the concept of adding more teaching rather than just showing products but in essence I feel we covered as many bases as possible within a 2 minute long video without it going over some ones head. The tag line was key and one which drove and pin points what we wanted to get across in the video.

Product, Range and Distribution alongside Design for web.

In a brief directed and written independently I was surprised where I ended up. Although I have always loved designing cards and creating nice looking things it seems the brief I ended up writing surrounding this. As well as bringing along side it my current love for weddings, as expected. I originally started with a brief based on re-branding a ‘lost’ town, one which has a bad name and will always struggle to change. A community building brief which aimed to encourage team work and put a new light on the young people. Yet as I started attempting to analyse concepts and visual ideas I seemed brain dead and struggled to really become passionate for the cause and so my mind turned to something I could not stop thinking about and so how could I fail it – weddings.

Although I set myself a large task in not only starting and branding a new company but also designing a website and also ranges to go with it which would be visible on the website plus the promotional side of the company and ranges. Still, I feel I enjoyed doing it. I was inspired creatively by talking to people about what they would like at their own wedding and then also I could take my own thoughts into consideration.

I am overall happy with what I have designed and feel I have a number of new things to put in my portfolio but I also see it as an unfinished project and one which could continue for a while.

Another thing which surprised me was how much I enjoyed designing the website for the company and how much I like the websites final look more so than the invitation and stationary themselves. Linking with this I would like to continue with the website and build it (html) over the summer so as to possible make it live. The most important thing from this specific project could be the fact that I could see myself having a small wedding stationary company and so really do fancy setting this up for real within the third year of the course.

Overall this module has enlightened me in realising where my passions lie within design and so the sort of design I see myself producing and also has helped me become more of an ideas based designer which is vital within working for charitable organisations and catching peoples eye in a fresh new way.