Monday, 23 May 2011

CURRENT PROBLEM

Although I am designing 'stuff' I feel like my visual direction is hindered and I need more consistency to actually get things done.
Considering what I have already created I can't really see the hand rendered effect on them which I was hoping for and they seem to becoming something which is halfhearted and not well thought out.
In response to this I want to look again at what I would want for my wedding and so treat it with such importance.
I feel I am stronger when it comes to hand rendered type and colour rather than illustration and so therefore attempting to base work on illustration would not be wise.

Now that I have realised this my plan for the coming day is simply to produce a number of hand rendered typefaces as simple as possible so as to high light the hand made effect for the company HelloLOVE. the logo works so well and this is the style I want to create a Range in.

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