Initial thoughts

Initial thoughts on Peace day and how we can come up with the perfect campaign. We saw it as really important that we focus on the idea of people taking action and understanding that it is not just something for one day of the year alone but can be spread from day to day.

We also really had to sit down and work out whether it was worth just from now re-writing the brief for the next two weeks so that we could make the most of the time by simply just presenting what we would do in England rather than around the world and then from that step for feb/march time we would be able to extend the concept to be something multi-cultural and understandable.
Changing the brief like this also means we have a little more freedom in what we can do as we already know our culture and what grabs there attention, more so than iraq!!