I have decided to stick with the concept of encouraging people to get outside. I realise of course that for full time workers this is not the easiest thing when they live and work in a city and so thought of the idea of bring the outside in. I want to try to produce a range of products for inside the office which makes it feel as though you are outside. Being outside is refreshing and always seems to relax me and so I want to design something which will help do this even when the workers are inside. Considering the age we live in it is sometimes better and more worth while creating something which requires not as much effort from the audience as they are all so busy already. Especially those I am hoping to cater for.
I just started to play around with a logo idea. just something simple but liked the concept of twisting the saying 'inside out' round. BRING THE OUTSIDE IN.
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