Thursday, 10 March 2011

mini animations

I started to play around with small, simple animations to get an idea of how many frames we may need to be considering/the amount of time it would take to produce something on a large scale and also speed of the progression on change on the product or word.
The orange/lemon one is my favourite.
More to come!



Untitled from Joanne Catlow on Vimeo.



Untitled from Joanne Catlow on Vimeo.



Untitled from Joanne Catlow on Vimeo.



Untitled from Joanne Catlow on Vimeo.



Untitled from Joanne Catlow on Vimeo.

Wednesday, 2 March 2011

Analysing the brief


Creative partnership agreement




Breaking down the brief



Our identity...why are we different.





Fairtrade it is then...

It was really great that Arthur and I were on the same page when it came to what we are looking for in a brief and it seems we are actually changing our minds at the same time.  This therefore lead us to realise after some thought that the fairtrade brief seemed perfect for us.
Not only do we want to produce work which is effective and grounded with an array of ideas but we want to create design for a cause.  I am keen on paper crafting and hand rendered work yet after looking at the Fedrigoni website and their target audience it seemed obvious that this wouldn't be for me and Arthur luckily agreed.
The fairtrade brief seems specific (they know what they need), challenging (film), creates passion and excitement (for a cause) and is still open to creative genius and in fact invites it.

Considered and annotated briefs.