Peace day Badge

animation process

Post it note concept

change in concept - post it notes

Initial thoughts

Initial thoughts on Peace day and how we can come up with the perfect campaign. We saw it as really important that we focus on the idea of people taking action and understanding that it is not just something for one day of the year alone but can be spread from day to day.

We also really had to sit down and work out whether it was worth just from now re-writing the brief for the next two weeks so that we could make the most of the time by simply just presenting what we would do in England rather than around the world and then from that step for feb/march time we would be able to extend the concept to be something multi-cultural and understandable.
Changing the brief like this also means we have a little more freedom in what we can do as we already know our culture and what grabs there attention, more so than iraq!!

Peace day magnets

D&AD - Competition Brief

For the last 3 weeks of the module I will be collaborating with Arthur Carey to enter one of the D&AD competition briefs which should be coming out towards the beginning of November.  

We have already chatted about the sort of work we are both keen on and we know we work well together after completing a YCN fair trade brief together successfully. We are definitely concept based and in collaborating seem to do well in exhausting all possible ways of visualising a product or concept.  We have decided for now to simply keep are eyes open to what we like that is out there at the moment and also to make sure we are continually checking up on the D&AD website to keep updated with briefs etc. 

Looking forward to what it may bring!